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What’s New? Not Much!

Mintel says consumers can't recall new product launches.

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By: TOM BRANNA

Editor

That new product may seem great to your development team, but it may not get much recall from consumers. When asked about new products from 2008, 69% of survey respondents could not remember a single new product launched during the year, according to a new study by Mintel. Even the most memorable new product of 2008—the Wii Fit—was recalled by only 22% of respondents in aided recall. Rising food and gas prices, fear of economic recession and attention-grabbing political campaigns are all to blam...

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